What makes a good website? The successful companies Toggl, WordPress, and SurveyMonkey all sell their products or services exclusively from their websites. What techniques do they use to write websites that drive sales?
Some copywriters specialize in certain industries while others specialize in particular types of copy. What you prioritize when looking for a copywriter is up to you. But there’s one thing that any copywriter you work with should have.
It’s no secret that having a website is vital to your business’s success in today’s marketplace. When used correctly, your writing will drive sales, reach new customers, and help your company reach its goals. How does writing do these things? Why does writing matter?